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Read the latest on American Affiliate's leading gambling media portfolio for the U.S. market.

New Study: 51% of Ontario Sports Bettors Used Grey Market Apps Before Legalization

August 31, 2022

Ontario’s Grey Market Legacy Continues to Impact Emerging Legal Market LAS VEGAS – Over half (51%) of current Ontario sports bettors used a grey market mobile sportsbook before the province launched legal, regulated sports betting in April 2022, according to a recent study by Betting Hero, a FansUnite company. Previously, Ontario had a unique and…

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Bankroll and Betting Hero Partner to Create Novel Betting Concierge Experience

July 28, 2022

Partnership to provide online betting education as nearly half of sports bettors are looking for guidance LAS VEGAS – Bankroll, a new luxury sports bar experience coming to Philadelphia this fall, and Betting Hero, the leading live activation and customer experience company in the sports betting industry, today announced a strategic partnership that will create a valuable sports betting…

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Report: New York Sports Bettors Still Undecided on Operator Preferences

April 21, 2022

LAS VEGAS – Brand loyalty is still up for grabs in New York’s nascent sports betting market, according to a new report from the research arm of Betting Hero, an American Affiliate brand. The report finds that the New York sports betting market remains largely unclaimed, despite operators spending record figures in the race for…

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FansUnite’s American Affiliate Provides Update Following First Two Weeks of 2022 NCAA ‘March Madness’ Tournament

March 31, 2022

American Affiliate generated over $1.8M CAD in the first two weeks of the tournament Vancouver, British Columbia–(Newsfile Corp. – March 31, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to provide the following operational update on its wholly owned subsidiary, American Affiliate’s (“AmAff”) success during the 2022 NCAA…

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FansUnite’s American Affiliate Provides Update Following First Two Weeks of 2022 NCAA ‘March Madness’ Tournament

March 31, 2022

American Affiliate generated over $1.8M CAD in the first two weeks of the tournament Vancouver, British Columbia–(Newsfile Corp. – March 31, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to provide the following operational update on its wholly owned subsidiary, American Affiliate’s (“AmAff”) success during the 2022 NCAA Division I…

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FansUnite’s American Affiliate Approved for Customer Acquisition Services In Maryland Sports Betting Market

March 17, 2022

Vancouver, British Columbia–(Newsfile Corp. – March 17, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to announce that the Company’s American Affiliate division (“AmAff”) has been approved as a registered vendor by the Maryland Lottery and Gaming Control Commission to provide customer acquisition services for licensed sports wagering…

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