Leading investment news edited by the most respected names in the sector.

Build, backtest, and deploy betting strategies across all major U.S. sports.

The #1 Live Activation company in the Sports Betting and iGaming industry.

High quality Sports Betting news, podcasts and videos for sports fans.



Chris Grove



Sean Hurley

SVP Strategy


Pearl Gallagher



Alec Driscoll

SVP Operations


Jai Maw

President, Betting Hero


Jeremy Jakary

SVP Strategy, Betting Hero


New Study: 51% of Ontario Sports Bettors Used Grey Market Apps Before Legalization

August 31, 2022

Ontario’s Grey Market Legacy Continues to Impact Emerging Legal Market LAS VEGAS – Over half (51%) of current Ontario sports bettors used a grey market mobile sportsbook before the province launched legal, regulated sports betting in April 2022, according to a recent study by Betting Hero, a FansUnite company. Previously, Ontario had a unique and…

Read More >

Bankroll and Betting Hero Partner to Create Novel Betting Concierge Experience

July 28, 2022

Partnership to provide online betting education as nearly half of sports bettors are looking for guidance LAS VEGAS – Bankroll, a new luxury sports bar experience coming to Philadelphia this fall, and Betting Hero, the leading live activation and customer experience company in the sports betting industry, today announced a strategic partnership that will create a valuable sports betting…

Read More >

Report: New York Sports Bettors Still Undecided on Operator Preferences

April 21, 2022

LAS VEGAS – Brand loyalty is still up for grabs in New York’s nascent sports betting market, according to a new report from the research arm of Betting Hero, an American Affiliate brand. The report finds that the New York sports betting market remains largely unclaimed, despite operators spending record figures in the race for…

Read More >


505 E. Windmill Lane 1-C , Ste #150
Las Vegas NV 89123