FansUnite’s American Affiliate Provides Update Following First Two Weeks of 2022 NCAA ‘March Madness’ Tournament
American Affiliate generated over $1.8M CAD in the first two weeks of the tournament
Vancouver, British Columbia–(Newsfile Corp. – March 31, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company”) is pleased to provide the following operational update on its wholly owned subsidiary, American Affiliate’s (“AmAff”) success during the 2022 NCAA Division I Men’s Basketball Tournament (“March Madness”), one of the largest sporting events in the United States.
During the first two weekends of March Madness, AmAff generated $1.88 million CAD in revenue from its betting affiliate network, operating at over 30% gross margins. On the retail activation front, AmAff’s Betting Hero brand sent ambassadors to dozens of sportsbooks, bars, and other venues across 14 states where they will guide thousands of consumers through the process of creating, funding, and betting with an online sportsbook account in March. On the digital side, AmAff’s digital brands, including Wagers.com and Props.com, saw significant spikes in traffic and activations corresponding with the tournament.
“Our American Affiliate division continues to deliver strong operational results around major U.S. sporting events, highlighted by the revenue generated by the team over the span of the first two weekends of the NCAA Men’s Basketball Tournament,” said Scott Burton, CEO of FansUnite. “March Madness is one of the most anticipated and viewed sporting events in the United States, and naturally, it is immensely popular among sports bettors, which bodes well for AmAff’s betting affiliate operations.”
“Millions of people across North America watch NCAA’s March Madness every year, creating a singular opportunity to educate and engage new sports bettors,” said Chris Grove, CEO of American Affiliate. “The revenue that we generated during the first two weekends speaks to our scale and capability in the U.S. market and underscores our broader potential as the U.S. continues to expand legal online betting opportunities for consumers.”
About FansUnite Entertainment Inc.
FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.
About American Affiliate Inc.
American Affiliate is a North American pure-play affiliate company focused on generating new depositing customers for online sportsbooks, casinos, daily fantasy and poker platforms. American Affiliate is the only true omni-channel affiliate, covering both retail and digital activation across legal U.S. states and Canadian provinces. American Affiliate owns and operates numerous brands, including Betting Hero, BetPrep, Props, and Wagers and is managed by a group of industry experts with decades of experience in the U.S. and global gaming market.
For further information, please contact:
Prit Singh, Investor Relations at FansUnite
Scott Burton, Chief Executive Officer of FansUnite
Darius Eghdami, President of FansUnite