FansUnite’s American Affiliate Achieves New Customer Acquisition, Deposit Records During Super Bowl LVI Weekend

  • Leading customer acquisition company for the legal U.S. online gambling market generated 6500+ new depositing customers for partner sportsbooks
  • Those customers made initial deposits at partner sportsbooks totalling US$1.75 million
  • American Affiliate activated an average of 1+ depositing customer per minute

Vancouver, British Columbia–(Newsfile Corp. – February 17, 2022) – FansUnite Entertainment Inc. (CSE: FANS) (OTCQX: FUNFF) (“FansUnite” or the “Company“) is pleased to provide the following operational update on its wholly owned subsidiary, American Affiliate (“AmAff“) during the 2022 Super Bowl weekend.

American Affiliate is a brand-driven, tech-driven, omnichannel customer acquisition company focused exclusively on the legal North American online sports betting and gambling market.

Over the three days preceding Super Bowl Sunday through the end of Super Bowl LVI, American Affiliate registered over 6500 new depositing customers for its sportsbook partners, resulting in US$1.75 million in first time deposits. American Affiliate averaged over 1 new depositing customer every single minute, setting new company records.

Since FansUnite’s acquisition of American Affiliate on November 22, 2021, AmAff has generated over 35,000 new customers for its online sportsbook partners, with those new customers making over US$4 million in initial deposits at AmAff’s partners such as BetMGM, Caesars, DraftKings, and FanDuel.

AmAff generates new customers for sportsbooks via its owned digital assets like and through its market-leading live activation brand, Betting Hero. During Super Bowl weekend, Betting Hero deployed 225 ambassadors to engage with sports fans at over 150 events spanning 11 states.

“The new record number of depositing customers that we generated during football’s biggest weekend is a testament to our robustness as a customer acquisition partner for leading sportsbooks,” said Chris Grove, CEO of American Affiliate. “Our momentum is driven by our mission to educate, entertain, and engage consumers who are interested in sports betting.”

“We are excited to announce a new operational milestone, highlighted by the 6500+ new depositing customers registered through AmAff,” said Scott Burton, CEO of FansUnite. “The Super Bowl garners massive viewership from more than 100 million people throughout North America, which provides us with the opportunity to monetize the high volume of sports betting activity. We look forward to more success from the American Affiliate team during upcoming major sports events.”

About FansUnite Entertainment Inc.

FansUnite is a global sports and entertainment company, focusing on technology related to regulated and lawful online gaming and other related products. FansUnite has produced a one-of-a-kind complete iGaming platform, with a sports and esports focus geared for the next generation of online bettors and casino players. The platform includes products for pre-match betting, in-play betting, daily fantasy, content and a certified RNG to produce casino style chance games. The platform operates multiple B2C brands and B2B software for the online gambling industry. FansUnite also looks to acquire technology platforms and assets with high growth potential in new or developing markets. The Company also provides technological solutions and services in the global gaming and entertainment industries. Its technology includes fixed/parimutuel odds, in-stream betting, live betting, casino-style games, cryptocurrency wallet and news content.

About American Affiliate Inc.

American Affiliate is a North American pure-play affiliate company focused on generating new depositing customers for online sportsbooks, casinos, daily fantasy and poker platforms. American Affiliate is the only true omni-channel affiliate, covering both retail and digital activation across legal U.S. states and Canadian provinces. American Affiliate owns and operates numerous brands, including Betting HeroBetPrepProps, and Wagers and is managed by a group of industry experts with decades of experience in the U.S. and global gaming market.

For further information, please contact:

Prit Singh, Investor Relations at FansUnite
(905) 510-7636

Scott Burton, Chief Executive Officer of FansUnite

Darius Eghdami, President of FansUnite



The preliminary financial information set forth in this news release has been prepared by management based on information currently available to the Company and is unaudited. Accordingly, such financial information may be subject to change. All financial information contained in this news release is qualified in its entirety with reference to the Company’s audited financial statements for the financial year ended December 31, 2021, which will be filed on SEDAR as required by applicable laws. While the Company does not expect there to be any material changes to the financial information presented in this news release, to the extent that it is inconsistent with the information contained in the Company’s audited financial statements for the financial year ended December 31, 2021, the financial information contained in this news release shall be deemed to be modified or superseded by the Company’s audited financial statements. The making of a modifying or superseding statement shall not be deemed an admission for any purposes that the modified or superseded statement, when made, constituted a misrepresentation for purposes of applicable securities laws.


This news release contains certain statements that may constitute forward-looking information under ‎applicable securities laws. All statements, other than those of historical fact, which address activities, ‎events, outcomes, results, developments, performance or achievements that FansUnite anticipates or ‎expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such ‎as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, ‎‎”anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or ‎statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, ‎‎”would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to ‎pass. Forward-looking statements in this news release include, but are not limited to, discussion of future performance and ability to take up opportunities in the Scottish marketplace.

Forward-looking information are based on assumptions and analyses made by the Company in light of its ‎experience and its perception of historical trends, current conditions and expected future developments, ‎including, but not limited to, expectations and assumptions concerning: interest and foreign exchange ‎rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the online ‎gambling and sports betting industry; the regulatory environment applicable to online gambling and sports ‎betting; the technological infrastructure and support needed to host the Company’s online gambling and ‎sports betting platforms and applications; any cryptocurrency applications to the Company’s business; ‎and the Company’s growth plan. While FansUnite considers these assumptions to be reasonable, based ‎on information currently available, they may prove to be incorrect. Readers are cautioned not to place ‎undue reliance on forward-looking information. In addition, forward-looking information necessarily involve ‎known and unknown risks, including, without limitation, risks associated with general economic conditions; ‎risks associated with the regulatory environments in the jurisdictions the Company operates in; ‎technology-related risks that could adversely effect the Company’s ability to operate its online gambling ‎and sports betting platforms and applications, risks related to the novel coronavirus (COVID-19) global ‎pandemic and any effects it might have on the Company’s business thereto. Readers are cautioned that ‎the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that ‎could cause anticipated opportunities and actual results to differ materially, please refer to the public ‎filings of FansUnite which are available on SEDAR at Readers are further cautioned not ‎to place undue reliance on forward-looking information as there can be no assurance that the plans, ‎intentions or expectations upon which they are placed will occur. Such information, although considered ‎reasonable by management at the time of preparation, may prove to be incorrect and actual results may ‎differ materially from those anticipated. Forward-looking information contained in this news release are ‎expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and ‎thus are subject to change thereafter. FansUnite disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, ‎except as required by applicable law. ‎


For more information, please contact:

American Affiliate